Privacy Policy

Last Updated: May 29, 2026

Introduction

Markivo ("we," "our," or "us") is a customer relationship management (CRM) platform designed to help businesses manage leads, customers, communications, reminders, and sales workflows. This Privacy Policy explains how we collect, use, store, and protect information when you use the Markivo application and related services.

Information We Collect

When using Markivo, we may collect and process the following types of information:

CRM and Customer Data

1. Lead and customer information entered by users.
2. Contact details, including phone numbers.
3. Notes, comments, and activity records associated with leads and customers.
4. Call status and communication tracking information.
5. Follow-up schedules, reminders, and task-related information.

Communication and Workflow Data

1. WhatsApp-related workflow information used for communication management and tracking.
2. Communication history and interaction records maintained within the CRM.

Device and Technical Information

1. Device identifiers.
2. Session identifiers.
3. Application usage and authentication information necessary for secure operation of the platform.

Call Recordings

Markivo does not record phone calls directly through the Android application.

Users may choose to upload call recordings that already exist on their device. Access to these recordings is provided only after the user explicitly selects files or folders using Android's Storage Access Framework (SAF) or similar folder access permissions.

How We Use Information

We use collected information for the following purposes:

1. CRM and lead management.
2. Customer relationship management activities.
3. Communication tracking and follow-up management.
4. Call workflow management.
5. Reminder and task scheduling.
6. Performance monitoring and reporting.
7. Service administration and security.
8. Customer support and troubleshooting.

Storage of Call Recordings

When users upload call recordings:

1. Recordings are processed through Markivo's backend services.
2. Uploaded recordings are stored in the Google Drive account connected by the respective tenant or organization.
3. Markivo does not store uploaded call recordings in the Android application itself.
4. Access to recordings is limited to authorized users within the tenant's environment and according to configured permissions.

Authentication and Security

We implement reasonable technical and organizational measures to protect user data.

1. Authentication tokens and access credentials are stored securely.
2. Access to data is restricted to authorized users and systems.
3. Security measures are regularly reviewed to help protect against unauthorized access, disclosure, alteration, or destruction of information.

Data Sharing

Markivo does not sell user or customer data.

Information may be processed by trusted service providers and infrastructure partners solely for the purpose of delivering and maintaining the service, including cloud storage and authentication services. Such processing is performed in accordance with applicable contractual and security requirements.

Data Retention

We retain information for as long as necessary to provide the service, comply with legal obligations, resolve disputes, and enforce agreements. Data retention periods may vary depending on the type of information and customer requirements.

User Rights and Data Deletion

Users and administrators may request deletion of their data.

Upon receiving a valid deletion request, we will take reasonable steps to delete or anonymize applicable information, subject to legal, contractual, and operational requirements.

Requests related to data access, correction, or deletion may be submitted using the contact information below.

Children's Privacy

Markivo is intended for business use and is not directed toward children. We do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updated versions will be made available through the application or related services. Continued use of Markivo after changes become effective constitutes acceptance of the updated policy.

Contact Us

If you have questions, concerns, or requests regarding privacy, data protection, or data deletion, please contact us at:

1. Email: support@markivo.io
2. Phone: +91 9258844095